It’s in Marseille that the Charlie Joe brand was created in the summer of 2000. The result of two talents unions: Muriel Jaffe and Philippe Rossi. They create Charlie Joe at the very moment of their daughter’s birth and gave it her name as an emblem.”Charlie Joe is the story of a tribe. A family that divides its time, between Bali, India and Marseille. Marseille for family roots. Bali and India for the art of living.”